Comments on: Como perder a un cliente con tu website http://latinitmarketing.com/como-perder-cliente-con-tu-website/ Te ayudamos a entrar exitosamente al mercado de los Estados Unidos Wed, 11 Apr 2012 20:17:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: flabastida http://latinitmarketing.com/como-perder-cliente-con-tu-website/comment-page-1/#comment-17 flabastida Thu, 30 Apr 2009 04:32:56 +0000 http://latinitmarketing.com/?p=232#comment-17 I agree with you. The funny thing is I was looking at the Cast Iron site from a computer that did not display the flash movie! But we always felt behind the 8 ball at Pervasive when competing against Cast Iron because their branding and positioning were so strong - even though they were way overpriced and their technology was clunky! I agree with you. The funny thing is I was looking at the Cast Iron site from a computer that did not display the flash movie! But we always felt behind the 8 ball at Pervasive when competing against Cast Iron because their branding and positioning were so strong – even though they were way overpriced and their technology was clunky!

]]> By: Matt Perez http://latinitmarketing.com/como-perder-cliente-con-tu-website/comment-page-1/#comment-16 Matt Perez Thu, 30 Apr 2009 04:22:05 +0000 http://latinitmarketing.com/?p=232#comment-16 I've looked at both sites, and I agree with you in general. But the Cast Iron home page has its "challenges," too. For example, more than half the real estate above-the-fold is taken up by a Flash movie that takes a looooooooooooooooooooooooooooooooooooooooooooooooooooooooong time to load. Obsessive that I am, I watched the progress bar instead of looking at the site's content. That also makes the site a real resource pig (to the point that I had to close the page in order to continue writing this post). I most agree with you on the message: it has to be simple and written in plain English. And it has to be repeated often throughout the site. "Brand" is that feeling about your company that people walk away with after having an interaction with any aspect of it--your website has a pretty big influence on "that feeling." I've looked at both sites, and I agree with you in general. But the Cast Iron home page has its "challenges," too. For example, more than half the real estate above-the-fold is taken up by a Flash movie that takes a looooooooooooooooooooooooooooooooooooooooooooooooooooooooong time to load. Obsessive that I am, I watched the progress bar instead of looking at the site's content. That also makes the site a real resource pig (to the point that I had to close the page in order to continue writing this post).

I most agree with you on the message: it has to be simple and written in plain English. And it has to be repeated often throughout the site. "Brand" is that feeling about your company that people walk away with after having an interaction with any aspect of it–your website has a pretty big influence on "that feeling."

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