The Challenge: How can Latin American Software and Outsourcing Companies Compete on the World Stage?
Indian software outsourcing companies have become the de facto world leaders in offering offshore outsourced software development. Israeli software companies have become dominant players in the B2B enterprise software market. Russian and Eastern European software companies are aggressive competitors in the outsourced space.
Latin American software and nearshore companies are now appearing on the scene, and are on many U.S. radar screens.
But are you too late to the party?
Success in Your Own Country – but Not in the U.S.
You’re very successful in your own country. Some of the largest companies and government institutions are your best customers. You have appeared in your newspapers’ feature pages and you have even been praised by your government as an ‘up-and-coming’ technology player.
But the U.S. market is an enigma. It’s hard.
Yet hundreds have made it. How did all those South Asian and Eastern European companies do it?
I’m sorry to say, you can’t compete the same way they have. The market opportunity for one more low-cost provider is gone. The backlash against outsourcing in the current political climate is making it harder for that message to get across.
Content Marketing: The Killer Marketing Strategy for Latin American Software Companies Entering the U.S. Market
But there’s hope. What those companies haven’t done is discovered the most powerful marketing method available now.
This marketing method has been perfected over the last 15 years that the Internet has been a prominent factor in world commerce, yet few software companies and outsourcing providers are taking advantage of it.
It’s called content marketing.
Content marketing, as practiced by Brian Clark and Jim Logan, focuses on the judo method of taking what users do naturally on the Internet – look for information to educate themselves – to your marketing advantage.
Users crave information, educational content, data, new ways of doing things, new products. They expect to find new things that nobody else has discovered.
Your job is to provide it to them.
This is your opportunity to provide information to help them, and to show them you offer unique benefits they can’t find anywhere else.
You can now compete on the unique value you bring, and not on price.
And Latin IT Marketing is here to help.
About Latin IT Marketing
Latin IT Marketing provides help via consulting, blog set-up and copywriting services to help Latin American software and nearshore companies successfully enter the U.S. market and get paying customers.
I am uniquely positioned to help Latin American software companies penetrate the U.S. market with a content marketing strategy.
- I’m completely bi-lingual in Spanish and English and completely bi-cultural. I understand what you offer, and can translate it into a compelling offer that will make U.S. decision-makers want to buy your software or services.
- I’m a veteran of the internet and software sales market, both in the U.S. and Latin American countries. I know what makes decision-makers tick, I know how to capture their attention, communicate value, and make them take a decision to buy your offering.
- I practice what I preach. I have successfully launched two popular blogs that have ranked in the top Google search results for the chosen keywords, and I have attracted clients via content marketing.
About Fernando Labastida
I have worked as a sales executive, working both domestically and in the Latin American markets, for more than fifteen years. I have a Masters Degree from the University of California at Davis, and a Bachelors from the University of Texas at Austin. I have had a successful sales career working at companies such as Vignette Corporation, Powered, Rainmaker, and Pervasive Software. I opened the Latin American market for Pervasive Software, closing deals with top corporations in Mexico and Brazil. I am a happily married father of four children.