What does Popcorn, Fun with Cameras, Pocholate and Gynio have in common? They’re all cool mobile applications created in México and introduced at the first MobileCamp in Mexico City this last weekend.
Programmers, creative types and geeks convened en masse for a marathon non-conference that lasted 8 hours , attracted more than 120 people, and generated 15 presentations or talks.
The event was a sort of a BarCamp, and was sponsored by Nokia, Dell, Palm, and Mozilla Mexico, to name a few. It was organized by Tequila Valley.
From the blog post on MarcaBeta, Mauricio Pastrana’s blog, boiling down the 8 hours into a nice bite-sized post, here’s a summary of some of the cooler apps:
- Gynio claims to be the first public SMS network that lets you create and register your own keyword, attach it to a message, and allow people send the keyword to a 5-digit number in order to receive detailed information about an event, something for sale, or whatever you want to spread the word about.
- PopCorn is the Mexican iPhone version of Fandango which allows you to check movie schedules, although not buy tickets yet. It was created by Jose Angel Espinoza Portillo.
- Divertiendose con Camaras, or in English, Fun with Cameras, invented by Jose Carlos Nieto, a math student from the Universidad Naci0nal Autónoma de México, that as far as I can tell uses cellular technology to monitor your pets, even at night, using a type of nightvision.
- Pocholate is a mobile marketing tool, created by the firm Immediatum, that allows you to send messages via Bluetooth to mobile devices to up to a 200 meter radius.
There were also talks about the formation of new creative firms, new software companies, new partnerships, and talks by Nokia, Dell, Mozilla.
This looks to be the creative phase in Mexico’s coming of age as a source of software applications in the mobile and Saas space.
What I’m really looking forward to seeing is a maturing of the Mexican application development space that can create sustainable market penetration, both in Mexico and in the rest of the world.
I think the U.S. could use some of these apps, and probably Europe, Asia, Oceania and Africa too!
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Definitely, US and the whole globe can use and implement any of the applications you describe above, Although there is much more to do besides the application itself, we as consumer an as service providers, we need to run through an understanding process, in which we really understand the scope and power of the applications, so that we can create a really great and unforgettable experience in the end consumer.
The are some Web sites that are already working on this, we as inmediatum.com we are working to take our costumers, retailers and users in the right way, show them what the applications are able to do and giving them some ideas of how to apply it, later on they can create their own successful implementation.
so if you are interested in how to implement any Mobile Marketing solution or campaign go straight to http://pocholate.com/experiencia
where we show you what's coming up and what happening in Mexico, Latin america and the whole world in regards, Mobile Marketing and the how technology it involves and require.
Thank you Christopher for your comments, your company is definitely one to watch!