Comments on: Guia: Como Entrar al Mercado Norteamericano – un Nuevo Modelo http://latinitmarketing.com/guia-como-entrar-mercado-norteamericano-nuevo-modelo/ Te ayudamos a entrar exitosamente al mercado de los Estados Unidos Tue, 24 Aug 2010 14:34:01 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: flabastida http://latinitmarketing.com/guia-como-entrar-mercado-norteamericano-nuevo-modelo/comment-page-1/#comment-156 flabastida Fri, 17 Jul 2009 02:53:30 +0000 http://latinitmarketing.com/?p=537#comment-156 Entrepreneur, actually I agree with you...and I'm glad you wrote what you did. Queretaro, Tucuman, Cuzco, Guayaquil, they're all beautiful towns that Americans and Europeans MUST know about; this is a huge selling point! What I think companies should do, however, is not lead with their national origin as their main benefit and differentiator, but lead with their value proposition and service or product differentiator. And then, surprise, surprise, guess what? They're from Tucuman or San Miguel de Allende! That's a bonus,a plus! But the first thing they need to do is show what they can do for their customers. Also, not every American company is ready do business with a Latin American company, or at least they're not mentally ready to accept this at the beginning. Believe it or not, there are styll negative stereotypes (although this is disappearing very quickly). The bottom line is: we can't all say the same thing: we're nearshore, and that makes us better than offshore. We've got to be professional, original, provide value, and provide a difference. Where we're from does not and should not matter. What matters is what we can do for our customers, and that our customers KNOW what we can do for them. Entrepreneur, actually I agree with you…and I'm glad you wrote what you did. Queretaro, Tucuman, Cuzco, Guayaquil, they're all beautiful towns that Americans and Europeans MUST know about; this is a huge selling point! What I think companies should do, however, is not lead with their national origin as their main benefit and differentiator, but lead with their value proposition and service or product differentiator. And then, surprise, surprise, guess what? They're from Tucuman or San Miguel de Allende! That's a bonus,a plus! But the first thing they need to do is show what they can do for their customers.

Also, not every American company is ready do business with a Latin American company, or at least they're not mentally ready to accept this at the beginning. Believe it or not, there are styll negative stereotypes (although this is disappearing very quickly).

The bottom line is: we can't all say the same thing: we're nearshore, and that makes us better than offshore. We've got to be professional, original, provide value, and provide a difference. Where we're from does not and should not matter. What matters is what we can do for our customers, and that our customers KNOW what we can do for them.

]]> By: Matt Perez http://latinitmarketing.com/guia-como-entrar-mercado-norteamericano-nuevo-modelo/comment-page-1/#comment-152 Matt Perez Mon, 13 Jul 2009 22:15:20 +0000 http://latinitmarketing.com/?p=537#comment-152 Fernando, como dices el problema con muchas de las empresas de afuera, no tan sólo de latinoamerica es que se "temen el costo que requiere, y parece ser muy difícil". Como se dice en EEUU, it takes money to make money. Esa realidad les cuesta mucho y en lo que titubean se les va el mercado. Fernando, como dices el problema con muchas de las empresas de afuera, no tan sólo de latinoamerica es que se "temen el costo que requiere, y parece ser muy difícil". Como se dice en EEUU, it takes money to make money. Esa realidad les cuesta mucho y en lo que titubean se les va el mercado.

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