The Rise Of The South

The South is rising.

Not the Confederacy. I’m talking about the whole rest of the American continent south of the U.S. – Mexico border.

Yeah, that region. A region with more than 500 million in population.

I’m talking about the rise of Latin American social media and technology practitioners doing great things for the region and the world.

On September 17th at 6:30pm, the Austin Social Media Club will be hosting some social media luminaries from Latin America who are making a mark on the world.

Mauricio Pastrana

People like Mauricio Pastrana, originally from Colombia and now residing in Mexico City.

Mauricio is the driving force behind Tequila Valley, among other things.

Tequila Valley is not the Silicon Valley of tequila distillery start-ups. Tequila Valley is a social and technological movement in Mexico, modeled after Argentina’s Palermo Valley, that is serving as a catalyst to the next generation of Mexican web developers, designers, writers and social media experts.

Look for the next wave of technology start-ups to come from the ranks of “Tequileros”!

Gerardo Dada

People like Gerardo Dada, sr. director of product marketing at OpenText (formerly Vignette Corporation), who came to the U.S. in 1998, and quickly rose to be a director of product marketing at Microsoft.

While at Microsoft, he was responsible for the Broad Customer Connect initiative that helped thousands of Microsoft mobile app. developers launch their own blogs on Microsoft.com.

People like Yam de la Peña, an entrepreneur and a business development and expansion consultant, with one foot in Canada and the other foot in Mexico.

Yam de la Peña

Yam is one of the organizers of Twestival Mexico, a social media driven fund-raising event taking place Sept. 12th in Mexico City to raise money for low-income children with cancer.

Rosaura Ochoa

And people like Rosaura Ochoa, journalist and social media blogger with a passionate fan base.

Rosaura worked for one of Mexico’s largest editorial groups in Chihuahua, México, and  now lives in Minnesota, where she runs her popular blog and speaks on social media issues on a weekly Internet radio program hosted by Plaza Network.

What do all these individuals have in common (apart from Spanish being their first language)?

They’re all passionate about spreading the use of social media to help make a difference, both in Latin America as well as in the U.S.

You’ll be able to meet them first hand (and some virtually) at the Austin Social Media Club meeting at the Vignette building on Thursday, Sept. 17th at 6:30pm CST.

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